Build an Online Business That Feels Like a Game (Not a Grind)
If you want to build an online business that actually makes money, you need to understand how to make the process fun and sustainable. In my video, I break down the number one rule of the Skool games and explain why treating business as a game—not a grind—is the key to long-term success.
This isn’t some fluffy motivational advice; it’s backed by insights from billionaires interviewed by Tony Robbins in his book Money Master the Game.
I explain exactly how you can apply this principle to your own online business journey, whether you’re just starting out or looking to scale.
Why the Best Performers Treat Business as a Game
In my video, I reference Tony Robbins’ research where he interviewed numerous billionaires for his book. What struck me most was that every single one of them talked about money and business as a game. This wasn’t just semantics—they genuinely loved what they were doing. This is a crucial insight because if you’re going to succeed at whatever you’re building, it fundamentally cannot suck.
This realization is exactly what drew me to Skool in the first place. When I saw the amount of engagement on the platform and witnessed how many people were making money—especially those who had never made money online before—I became deeply invested in this approach. The platform itself embodies this game-like quality that makes building a business genuinely enjoyable rather than tedious.
Two Simple Ways to Make Your Business Journey More Fun
I share two straightforward strategies in my video that anyone can implement immediately. The first one is deceptively simple: find a friend. This might sound basic, but the reality is that doing anything with a friend makes it more enjoyable. Even challenging tasks become more bearable when you have someone alongside you. If you’re struggling with motivation or finding the process difficult, bringing a friend into your journey can completely transform your experience.
The second strategy takes this concept further: partner with someone who has a complementary skill set. This isn’t just theoretical advice—I’m literally practicing what I preach with Skool. Sam, the founder of Skool, loves building amazing products but didn’t want to create content all day. On my side, I love teaching and making content but don’t have the bandwidth to build a product from scratch. This partnership works because we each contribute what we’re naturally good at and enjoy doing.
How Strategic Partnerships Actually Work
In my video, I explain how this partnership model can work for you. If you’re someone who doesn’t want to build an audience, find someone who already has one. If you lack expertise in a particular area, partner with someone who has it or source it from your community. The possibilities really are endless, and that’s precisely the point of what we’re building with Skool—to make business fun and accessible.
What convinced me that this approach works is the data. We’re getting one out of two paid communities on Skool to make money. Most people don’t have organic audiences when they start, so we had to figure out a system that works for everyone, or nobody would stay on the platform. The fact that we have tens of thousands of groups on Skool right now proves the model works. While I’d like to think people love me, the reality is people stay because they make money.
What Makes Skool Different as a Platform
I dive deep into the platform itself in my video because understanding the tool is crucial. Skool is fundamentally a platform where you can create learning communities. Think of it as your learning management system combined with your community—like a Facebook group or Discord server—and your calendar all in one place.
After being in the course game for about 10 years, I’ve observed how courses have evolved. They’re no longer just static content portals. Modern courses include the training content, a community where students can interact with each other, and some kind of event schedule for live calls or physical events. The problem has always been that these elements were scattered across different platforms. Students would forget their logins, couldn’t remember where to watch course content, didn’t know where to discuss with other members, and never knew when events were happening in their local time zones.
Skool brings all of these elements together into one home. Your students need one login, one profile, and one search for everything in their learning experience with you. I demonstrate this in my video using a group I created called Quantum.
The Three Core Components of a Skool Group
In my video, I walk through the three essential components that every Skool group contains: a community, a classroom, and a calendar. The community section functions like an enhanced Facebook group where members can post content, attach files, add links, videos, polls, emojis, and GIFs. You can organize discussions using categories that act as guide rails for focused conversation, similar to traditional forums but modernized for today’s users.
The classroom is where you house your courses—and you can have unlimited courses within one classroom. You can create categories or sets inside courses, build modules, and students can track their progress by marking modules as complete. Each module can include resources, action items, and transcripts, and there’s even a social element where members can discuss specific modules beneath the content itself.
The calendar component solves a massive problem I explain in my video. You can organize all your events—whether virtual Zoom calls or physical in-person events—by adding them once, and they’ll display to every member in their local time zone. This single feature dramatically increases call and event attendance because there’s no confusion about timing.
The Gamification System That Drives Engagement
One of the most powerful aspects I cover in my video is the gamification system built into Skool. Every time a member gets a like on their contribution, they earn a point. As they accumulate points, they level up—starting easy from level one to level two but getting progressively harder, just like a real game. Members’ levels display next to their profiles, and there are leaderboards showing top contributors over the past seven days, 30 days, and all time.
This isn’t just for fun—it serves a strategic purpose. You can incentivize engagement in two ways. First, you can manually award prizes to top leaderboard members each month. I’ve seen groups give away books, one-on-one coaching calls, and even iPads. Second, you can automate incentives by unlocking specific courses or perks at certain levels. In the Skool Community group I reference, members unlock different courses at levels three, five, and seven, with level seven unlocking a visit to Skool headquarters.
The psychology here is brilliant: members think about the prize they want, realize they need to get on the leaderboard, understand they need points, and recognize they get points through likes. How do they get likes? By contributing something of value—either sharing insights in posts or answering other members’ questions. The community optimizes its own behavior toward value creation.
Support and Training to Ensure Your Success
I emphasize in my video that I don’t want anyone getting stuck. That’s why I answer questions every single week and hop on calls. We typically have two to three hundred people on these calls, so it’s an intimate enough environment where you can actually get your questions answered. Now is genuinely the best time to get started because the community is large enough to be valuable but small enough to be accessible.
You can start a community of your own absolutely free by clicking the yellow button below the video and entering your details. The worst case scenario is that you start for free, decide it’s not for you, and take all the training that other people charge thousands of dollars for—completely free. The best case scenario is that you take a zero-risk move and build an online business that changes your life forever.
I’m not asking you to decide yes or no today. I’m asking you to make an informed decision, and you can only do that from the inside, not the outside. You wouldn’t buy a house without looking inside first or buy a car without test driving it. This is a guaranteed risk-free test drive. Whether it’s 13 minutes or 13 days from now, if you decide it’s not for you, just go to your profile and click cancel. One click, and you’re done.
The only reason I can make such a strong offer is because I’m confident that what we have is the real deal. I’m fairly confident that when you sign up, you’re getting exactly what you need to start your online business. The only guarantee if you don’t take this shot is that you’ll stay right where you are right now. But if you take action, you could be the next person coming out to Vegas celebrating how quickly you built an online business with consistent monthly recurring revenue.
Customization and Personalization Options
In my video, I also show how you can personalize your group to fit your theme and culture. You can name your levels to match your niche—if you have a chess group, use names of famous chess players; if you run a karate group, use the different belt colors. This level of customization makes the experience more engaging and helps create a distinct community identity that members feel connected to.
After spending the last three years building this platform, I can confidently say that Skool represents the evolution of online learning and community building. It’s designed to solve real problems that course creators and community builders face every day, and it does so while making the entire process enjoyable rather than burdensome.
