$125K in 90 Days: High-Ticket Community Launch Blueprint

In my latest video, I break down exactly how we generated over $125,000 in just 90 days by launching a brand new high-ticket community on Skool. If you’re an entrepreneur or content creator looking to build a profitable online business, this step-by-step breakdown will show you the exact strategy we used to achieve zero percent churn and six-figure sales.

I explain the complete process from offer creation to sales execution to building what I call the Captain America of online communities.

In my video, I walk through the entire journey of launching this high-ticket program and the lessons learned from closing over six figures in sales.

Why High-Ticket Is Essential for Early-Stage Entrepreneurs

For over a year, I’ve been running the number one tech community on Skool that generates six figures monthly. Our goal is to scale that to a million dollars, which meant we needed something bold and fresh: a brand new high-ticket offer. This decision became the foundation of our entire strategy.

In my video, I explain that the biggest problem early-stage entrepreneurs face is the lack of a large following. You don’t have 10,000 people ready to buy from you on day one. However, people will gladly pay $2,000 to $3,000 or more to solve a real-world problem they’re experiencing. This is where high-ticket becomes crucial.

I point out that you probably know three to five people personally, which means collecting $10,000 becomes entirely possible if you have a $2,000 to $3,000 product. This is exactly the approach we chose, and I believe this is critical advice for anyone starting out in the entrepreneurship space.

Crafting a World-Class Offer Using Proven Frameworks

Once we decided on high-ticket, the next question became: how do you craft an offer that actually converts? I took the strategy straight from Alex Hormozi’s $100 Million Offers framework: pick one avatar, one channel, and one offer. This focus is what separates successful launches from failures.

The avatar we chose was business owners because, as I mention in my video, they have something we like to call money. The offer became a $5,000 to $10,000 high-ticket coaching program with 12 months of access. For the channel, we chose personal outreach and sales rather than relying solely on social media.

In my experience, this approach crushes because we understood our customers at a deep level. We knew their goals, their pain points, and the real transformation they wanted—delivered with a monetary outcome they could measure. We also chose people who had the financial capacity to afford a four-figure investment, which is essential when selling high-ticket.

Building Your Value Ladder for Maximum Conversions

A lot of our traffic comes through social media where we deliver free value. But as I explain in my video, the problem with leads from social media is they’re often unqualified. They don’t have money, they don’t show up to sales calls, and frankly, they waste your time. We needed a different approach.

This is where the value ladder concept becomes powerful. You start by delivering free value—we do this on YouTube and through our email list. Then you create a low-ticket entry-level offer where people can try out your services, warm them up, and get them primed for higher investments. Finally, you offer a high-ticket premium program for customers who want to continue purchasing and get better quality service.

For us, we already had 10,000 people on our email list and 1,500 people who had purchased from us in our low-ticket group. As I point out in my video, it’s much easier to upsell an existing customer and increase their lifetime value than it is to acquire a new one. In fact, every single customer who invested in our new high-ticket program was an existing customer, which really demonstrates the power of the value ladder and ascension pathways.

The Launch Strategy That Generated Six Figures

The strategy we used to launch is really simple yet incredibly powerful. I’ve interviewed people from Dan Martell to Sam Ovens, and the thing they all have in common is their funnel is actually surprisingly simple. We got people to apply to a waitlist to be part of a cohort with limited spots, a fixed time period, and a clear message: we’ll never run this exact offer again.

This creates the urgency and scarcity you need to sell high-ticket. You need a clear answer to the question in every customer’s mind: why buy now? Having limited-time spots that will never be offered again creates that urgency, scarcity, and exclusivity necessary for high-ticket sales.

I explain in my video that I’ve sold products for $3,000 to $5,000 over DMs before. But once you’re over $5,000, you really want to hop on a call and talk it through with the customer personally. There are three core elements to selling anything on a call that I break down.

The Three-Step Sales Call Framework

First, you want to be really clear on the customer’s goal. What is their dream outcome? Get them to think big and dream with you so they can touch, taste, and almost feel their goals. This emotional connection is critical.

Second, focus on pain. Really understand what problems and roadblocks are stopping them from living that dream outcome and dream life. The gap between where they are and where they want to be is where transformation happens.

Third, and this is really important, position yourself and your offer as the bridge to take them from where they are today to their dream outcome and life. You are the knight in shining armor who is slaying the dragons, taming the lions, and walking them across that bridge to their dream life. This positioning is what justifies the premium investment they’re making.

Sell First, Build Later

After implementing this strategy, we started getting real sales momentum. I didn’t think it was even possible to sell an almost $10,000 product, but it was, and the sales started coming in. Then I realized something: we didn’t actually have a product yet. This leads to my next piece of critical advice in the video.

If you’re just starting out in business, too many entrepreneurs spend time creating a product or building a tool that no one wants to buy. You want to sell first and build later. This approach worked incredibly well for us because we achieved 0% churn and zero refunds. We built what is truly a world-class high-ticket program, and zero refunds on a high-ticket coaching program is really rare.

The Three Pillars of a World-Class Community

We hosted our community on Skool because we love the platform. In my video, I break down that a world-class community is made up of three core elements: the classroom, the calls, and the community itself.

First, you want to have a clear roadmap that the customer can follow to take them from where they are today to that 90-day promise transformation. If they just followed this roadmap, they would hit their goal. This gives them clarity and direction from day one.

Then you want to have daily calls with one call serving one purpose. If you can hire some world-class coaches from all that cash you’ve collected—and we did this for sales, technical skills, and strategy—customers can talk to experts in the field to really tailor that classroom roadmap to where they are in their journey.

The community aspect is the most powerful element. Being around other people who are at the exact same spot as them, as well as alumni and graduates who are a few steps ahead, creates an environment where they can learn and share ideas. You want to give them as many mechanisms and ways to connect with each other as possible.

For a high-ticket coaching program priced at $5,000 or more, there needs to be some element of one-to-one support. This could be a quick 15-minute call, but ideally at least an onboarding call to give them a beautiful welcome and set them on that path to success from the start.

The Real Secret to Zero Percent Churn

In our low-ticket group, we have about 5% churn, which I brought down from 25% using every trick in the book. But we have 0% churn in our high-ticket program, and I explain in my video that I’ve done none of those tricks. The secret? We have an annual offer structure.

We cash collect everything upfront, which means customers are committed for 12 months. When a monthly bill rolls around, people constantly think “have I got value?” and consider canceling. When it’s annual, they don’t have that worry. All they need to do is make sure they get value over that 12-month period.

If they miss a few calls because they’ve got a holiday coming up, it doesn’t matter. They’re not worried about wasting a month’s payment. What’s so powerful about this approach is that once you’ve got the customer, you don’t need to worry about tricks to try and keep them. They’re already committed, you’ve got the cash, and you can focus on delivery. It’s good for the customer and good for you.

The Number One Lesson From Closing Six Figures

Here is my number one lesson for closing over six figures in sales, which I emphasize heavily in my video. Most people will send two or three messages to potential customers and call it a day. I was sending over 100 personal messages and Loom videos in a single day, which resulted in having a fully booked calendar for an entire month and closing over $10,000 multiple times on single days.

I’ve interviewed hundreds of entrepreneurs including Dan Martell and Sam Ovens, and I’ve met Alex Hormozi. They all have one thing in common: they don’t let their ideas sit in their head. They don’t overthink, and they hustle and work. The difference between people who are successful and people who don’t make progress is simply hustle and execution.

If you’re serious about growing your first online business, I invite you to join my free community where I share even more strategies for building and scaling profitable communities. The complete framework I’ve shared in my video—from offer creation to sales to delivery—is exactly what took us from zero to $125,000 in just 90 days with zero churn.