How to Run Facebook Ads to Skool Communities for $4-7 Leads

If you’re looking to build a thriving community while generating high-quality leads at low costs, running Facebook ads to a Skool community is one of the smartest strategies you can implement right now. In my video, I walk you through exactly how I set up these campaigns, what copy I use, and how I keep my lead costs between four and seven dollars.

This approach allows you to acquire leads for free on the front end, nurture them inside your community, and sell to them later without the pressure of immediate monetization.

I break down my entire campaign structure from scratch so you can replicate it for your own community growth strategy.

Why Building a Skool Community Should Be Your Priority

In my video, I explain that one of the biggest assets you should be building right now is a Skool community. The premise is simple: you get people to join for free, then you nurture them inside the group. This is a long-term play that builds trust and authority before you ever ask for a sale.

I use one of my ad accounts as an example in the video, and while I do run brand awareness ads for other purposes, the focus here is specifically on lead generation campaigns designed to drive signups to a free community.

Campaign Structure: How I Set Up Skool Signup Campaigns

When I set up a campaign from scratch, I start by duplicating one of my existing campaigns to save time. I name the campaign something straightforward like “Skool Signups WJO Example” so I know exactly what it’s for. The campaign objective is always set to Leads, and I don’t turn on any of the automatic settings that Facebook tries to push on you.

At the ad set level, I name each ad set based on what I’m targeting. For example, if I’m stacking multiple interests in the e-commerce space, I’ll call it “E-commerce Plus Plus Plus” to indicate that I’m using interest stacking. The conversion location is always set to Website, and I choose to maximize the number of conversions.

I set up my own pixel to track leads, and I place the lead event pixel on the second page of my funnel. I don’t use Dynamic Creative for these campaigns because I prefer to have full control over the creative and copy combinations. My daily budget for each ad set is typically twenty-five dollars, which gives me enough data without overspending early on.

Audience Targeting Strategy

For audience targeting, I don’t recommend using the Advantage Plus audience feature right away. I explain in my video that I don’t trust the ad platform enough yet until I have sufficient data. Instead, I manually set up my audiences with the following parameters: location is United States, age range is twenty-five to sixty-five plus, and I include all genders.

The key component of my targeting strategy is interest stacking. I select three to five interests within the same niche and stack them together in one ad set. This allows Facebook to find people who match multiple relevant interests, which typically leads to higher quality leads. However, I also run broad ad sets with no targeting at all, and to be honest, those are often some of the most effective ones.

Ad Creative and Format

When it comes to the actual ad creative, I always use manual upload rather than letting Facebook choose for me. I select single image or video, and I always click on multi-advertiser ads when it’s recommended. Then I drop in my video creative and move on to crafting the copy.

The copy is crucial because people are naturally skeptical when you’re offering something for free. They assume you’re just trying to make money off them, which is true eventually, but you don’t have to sell on the front end. My angle is to disarm that skepticism by acknowledging it directly in the copy.

The Copy Framework That Converts

In my video, I share the exact copy I use for these ads. I start with a pattern interrupt that addresses the elephant in the room: “Seems obvious right but who hasn’t forked over a bunch of cash for an advertising system that promises the world only to find out that just some cheap videos are false promises.” This immediately resonates with people who have been burned by expensive courses before.

Then I make my offer clear: “Let’s change that I’m going to give you my entire Forex ad ROI course for free yep free.” I emphasize the word free because it’s the hook that stops the scroll. Next, I outline the four key parts that I always talk about in my ads, which creates structure and credibility.

I also include social proof by mentioning that this is the same strategy and system I personally taught one-on-one to over thirteen hundred plus six and seven-figure entrepreneurs since 2021. This establishes authority without being pushy. I close the copy with a clear call to action: watch the rest of this video to understand why I can give you this valuable information without charging you, and click the link below to grab your free course.

Testing Different Copy Variations

One of the most important lessons I share in my video is that you always need to be testing. I demonstrate this by creating a new ad variation right on screen. For the headline, I test different versions like “Free Course Nine Figure Advertiser Reveals How to Get a 4X” or simply “Free Course How to Get a 4X ROAS with Ads.” Sometimes simpler is better, and you won’t know until you test both approaches.

I also experiment with shorter copy because sometimes having less text actually gets you better CPMs. While longer copy qualifies your audience more heavily, shorter copy can reduce your cost per thousand impressions, which means your ads get shown to more people for less money. I show how I can condense my message to: “On the next page I’m giving away a free course on how to get a 4X ROAS with paid ads after spending 30 million online.” This version is more direct and might perform better depending on the audience.

Budget and Performance Benchmarks

In my video, I explain that I set each ad at fifteen dollars per day when I’m testing new variations. This gives me enough budget to gather meaningful data without wasting money on ads that don’t work. Once I identify winning ads, I can scale them up or use them as the foundation for Advantage Plus campaigns.

The key performance metric I look for is lead cost. For a free Skool community signup, I consider anywhere between four and seven dollars per lead to be good. Obviously, having good setters and valuable content inside your community will make everything work better because the quality of the experience affects long-term retention and monetization.

The Importance of Pixel Tracking

Throughout my video, I emphasize the importance of tracking everything with your pixels. You need to make sure your conversion events are set up correctly so you can accurately measure your results. I place my lead pixel on the second page of my funnel, which means it fires after someone has taken the initial action but before they’ve fully engaged with the content. This gives me accurate data on who’s actually interested versus who just clicked out of curiosity.

Proper tracking is what allows you to eventually run Advantage Plus campaigns effectively. Once you have enough conversion data flowing through your pixel, Facebook’s algorithm can find more people who look like your best leads. But you need that foundation of data first, which is why I start with manual targeting.

Resources Mentioned

In the video description, I include a link to join my fastest-growing paid ads community on Skool, where you can learn more about these strategies and connect with other advertisers. I also offer the option to book a call if you want my nine-figure advertising team to run your Facebook, Instagram, and Google ads for you.

Additionally, I provide access to my Low Ticket Starter Kit, which helps you launch a digital product in twenty-four hours, and my viral video scripts that can help you get one million views in ninety days. These resources complement the ad strategy I teach because they help you create offers and content that convert at scale.