How I Grew My Skool Community to 1,700 Members in 18 Days

If you’re struggling to grow your Skool community, the answer lies in creating consistent, targeted content on social media that actually gets people to take action. In my video, I break down the exact content strategy I used to grow my own community to 1,700 members and generate $44,000 in just 18 days without any sales calls.

This isn’t about finding some secret hack—it’s about understanding what your audience cares about and showing up consistently with content that resonates with their daily struggles.

In this video, I explain the complete framework for creating content that drives community growth.

The Reality of Growing a Community: It Takes Real Effort

Before diving into the content strategies, I want to address something I see constantly: people drastically underestimate the amount of effort required to grow a community. In my experience running the Content Academy on Skool, I’ve learned that consistency is non-negotiable. I create content sometimes multiple times per day across multiple marketing channels, and that’s exactly what it took to build my following and drive people to my community.

What I see happen all too often is that people start creating content and building their community with great enthusiasm, but then they take on another major business objective. Suddenly, the content creation and community building takes a backseat, and guess what? Nothing happens. If you’re going to commit to growing a Skool community, this needs to be a major objective in your business—something you work on day after day, month after month.

The Content Creation Challenge: Coming Up With Ideas

One of the biggest hurdles people face is figuring out what to create content about. I struggle with this from time to time myself, but I’ve discovered something important: you don’t need to come up with completely new ideas every single day. In fact, trying to do so will likely lead you down random tangents that aren’t focused on the problems you solve or what your community is actually about.

The truth is, very few people can consistently generate fresh, relevant ideas day after day. If you’re waiting for that perfect system to constantly inspire you, you’re setting yourself up for failure. The best content for your audience isn’t what inspires you—it’s what they care about. Most people scrolling through social media aren’t there to see you or me; they’re there for their own entertainment. When they do stumble across your content, it needs to be relevant to them right now.

This is why I emphasize in my video that you shouldn’t worry about repeating yourself. That’s exactly what you want to do. When you show up on social media day after day saying the same things, talking about the same problems, and solving the same challenges, people start to see you as an expert in that area. Unless you’re Alex Hormozi or Gary Vee with a hundred-million-dollar company behind you, people won’t just listen to whatever random thing you want to talk about.

Three Content Styles That Drive Community Growth

In my video, I break down three specific styles of content that you can rotate through when creating daily content for social media. These aren’t complicated, but they’re incredibly effective when applied consistently.

Style 1: Talk About Day-to-Day Struggles

The first style is to address the day-to-day struggles that your target audience experiences that relate to your product or service. Notice I’m not talking about the solutions your product provides—I’m talking about the symptoms and struggles they face daily. Your audience might not even know they have a problem, and they certainly might not be actively searching for your solution, but they definitely know their struggles.

For example, I sell an automated system that helps people scale their content creation process. My target audience might not be searching for that specific solution, but they are struggling with managing their team, dealing with chaotic content processes, and not achieving the results they want. When I create content that empathizes with these struggles, they pay attention and then look to see what solutions I might offer.

Style 2: Challenge Common Practices

The second content style involves isolating things that your target audience is currently doing that are commonly accepted in your field, and explaining why they should stop doing those things. You want to take a specific stance and go against the grain. Talk about what they should no longer be doing, what they should do instead, and most importantly, why.

In my content, I often discuss why people should not rely on cold email and why it’s more effective to use content marketing and community building instead. This stance stands out against all the people selling cold email services, cold calling, or automated LinkedIn DMs. This contrarian approach naturally attracts attention and builds your credibility as someone who thinks differently.

Style 3: Showcase Results and Achievements

The third content style is all about speaking to results—either your own achievements or those of your clients. If your target audience wants to grow a Skool community, talk about how you’ve grown yours or how you’ve helped others do the same. If they want to monetize their community, share how you’ve monetized your own or helped your clients achieve similar results.

These three content styles should all be incorporated into your content strategy. When you rotate through them consistently, you’re empathizing with struggles, positioning yourself as a thought leader who challenges the status quo, and demonstrating proven results—all of which build trust and credibility with your audience.

The Key to Great Content: Listen to Your Audience

While it’s ideal if these topics inspire you personally, I need to be clear about something: what inspires you doesn’t really matter except to help you keep going. The only thing that truly matters for your content’s performance is whether it relates to your target audience, builds your credibility, and gets people to take action.

This means you must learn what your customers care about, what they think about, and what they struggle with. The only way to do this is to talk to them. Create content, listen to the feedback, and use that feedback to create more content. In the beginning, this can be very difficult, especially if you’re just getting started. You might only get a few comments on your posts, but you have to engage with every single one of them. Go deeper, ask additional questions, and take whatever you can get to feed back into your content.

Your best content will always be a reflection of what you hear in the marketplace, the feedback you receive in comments, your discussions with your target audience, and the insights you gain as you solve harder problems for them. The real benefit of this approach is that you start to build momentum. You build a community of people who know, like, and trust you, and you generate more feedback, which creates a self-sustaining cycle of growth.

Authenticity Beats False Expertise Every Time

One critical point I make in my video is about keeping your content authentic. Sometimes people feel like they need to speak above their actual skill level to impress people and get them to take action. This doesn’t work. Even if you manage to get people to join your community initially, they’ll eventually discover you’re not who you say you are, and the entire effort becomes unsustainable.

I can guarantee you that if you’re realistic about where you are and who you’re trying to serve, you’ll grow faster than if you pretend to be someone you’re not. Authenticity builds trust, and trust is what converts followers into engaged community members.

Optimize Your Social Media Profile

When you create content on social media, you also need to ensure your profile clearly communicates how you help people. When someone finally visits your profile after seeing your content, they should immediately understand what you do and have an easy way to learn more. In my case, I provide a couple of different options: they can check out a free resource or book a one-on-one call with me. No matter which option they choose, I ultimately invite them to my community.

I emphasize in my video that you shouldn’t overwhelm people with options. In the beginning, you probably just want one clear path—invite them to your Skool community. Having too many options (one, two, three, four, five different things) will confuse people. Make it very easy for them to find additional value and then make their way into your community.

Structure Your Community for Engagement

Once people join your Skool community, you need to have it set up so there’s something for them to do. In my Content Academy, I have an introduction post that gives people basic instructions on introducing themselves and where to find more information. Everything in my community loops together intentionally. Whether someone enters through the main page, explores the classroom, or checks the calendar, they’re consistently reminded of the different resources available—both free and paid.

This structure ensures that no matter where someone goes in my community, they learn how to use it and discover the different programs available. If you want to learn more about monetizing your own community, I have an in-depth course where I explain how I built out my Skool community, the technologies I use to collect payment, how to run a course, set up your calendar, and continuously introduce people to your paid programs.

There Are No Secrets—Just Consistency

The bottom line is that there are no major secrets to growing a Skool community. You need to make this a priority and understand that it’s going to take effort on your part. Think about it this way: who is really going to commit to you and invest time in your community if you’re not willing to invest first and make it a valuable place for them?

Sometimes online we’re told there’s some secret trick, but the reality is that the only real trick is being consistent—which is hard enough on its own. You also have to create content that your audience actually cares about. You must listen to what people care about, synthesize those insights, and create content that truly resonates with your target audience so they’ll actually pay attention.

There are so many people on social media creating content. Why would someone choose you? Why would they join your community? There has to be something compelling about what you’re saying for them to take action and invest time in your community. This is why I stress throughout my video that understanding your audience and speaking directly to their needs is the foundation of everything.

If you’re ready to start your own Skool community, you can get a 14-day trial using the link provided. Once you build your community, I encourage you to reach out to me on Skool and tell me about it—I’ll come check it out and give you some pointers if you’d like my advice.